Google is actually quite good at translating by now! If you just need to understand a text, Google translator will probably have you covered. But whenever a text needs accuracy, creative input or is generally meant to reflect your company, a professional translator is needed. This is where people like me, who (at the moment) are still better than online translators, come in:

• Expertise in a field (do not trust translators who translate "everything")
• Experience
• A feeling for clients' specific expressions
• Cultural context

Brand consistency or liability issues in contracts may also be critical for companies.

I can accept your texts via email and translate them fast or, for a personal meeting, I am located in Oldenburg, German.

Localization is much more than the actual translation of the text:

• Cultural references (e.g. EastEnders, Fairy Liquid)
• Idioms & proverbs
• Number formats: million, billion, 1.000 vs 1,000 
• Measurements/Currency, date, time and number formats
• Formality and directness: a casual or speculative text should not sound authorative or factual when translated
• Space: English generally needs less space than German (important for page layout)
• Definitions / regulations may differ from country to country
• Effective slogans that work abroad
• Knowing which words in a language have a negative connotation
• SEO (Search Engine Optimizing): Adapt keywords
• Adapt visuals and color choice to target audience

"Words travel worlds. Translators do the driving."

"Worte reisen um die Welt. Übersetzer sind die Piloten "

 Anna Rusconi, , Translator